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Posted on February 09, 2011
What comes first—the ability to scale social media efforts across Social Web or the ability to demonstrate the efficacy of those efforts?If you are a marketer at the helm of an enterprise, you may have a classic dilemma of the chicken and the egg on your hands. Justifying the growing budgets of Social Media Marketing to the C-level suite is a challenge facing many CMOs and top marketing executives today (we know—we speak to them regularly)—unless you are able to prove the correlation between the social media marketing efforts and the bottom line.
Social2B is an Integrated Social Media Marketing and Scalability company that utilizes new generation tools, tactics and methodology to enhance your overall marketing efforts, optimize your business value chain and impact your bottom line.
We are a team of senior-level marketing, technology and optimization professionals with a passion to transform the way businesses employ social media.
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