Who We Are

Social2B is an Enterprise Social Media Marketing, Consulting, and Product Development team of top industry professionals, dedicated to helping B2C and B2B clients leverage the explosive growth of social media marketing. We create solutions at the intersection of marketing, technology, and social media that drive client engagement, conversion and bottom line results, backed by unique metrics, measurement and campaign management methodologies. We advise Enterprise clients on social media maturity and scalability issues, social value chain optimization strategies, while helping them build the appropriate social media infrastructure and integration points.

For more information, please contact us at info@social2B.com.

Alex Romanovich has more than twenty years of senior-level marketing experience helping to build domestic and international B2B brands, bringing service and product innovators into new markets, and guiding top-tier companies. With a combined background in marketing, technology, analytics, and international business dev ...more
Jessica Spar is a content marketing and community management strategist, working with brands to increase visibility across platforms. She has a strong background in project management, working with clients to implement engagement strategies and tactics to support the client’s business goals and objectives. Her past w ...more
Andrey graduated from East European University of Economics and Management, with a degree in Economic Cybernetics. For the past 12 years Andrey has been working in IT, specializing in web development, digital media and design for conversion for ...more
Khrystsina Tryboi is an experienced marketing professional with record of success and proven skills in account management and social media marketing. As a Social Media Manager at Social2B, Khrystsina is highly engaged in new business processes, including resource management, client training, and content delivery and di ...more
Alex specializes in giving clients a return on investment through video production, motion graphic skills, brand identity, and creative video production, developing video content for brand development and advertising. Alex has been working in the TV and video production business since 2006. He is able to blend creati ...more
Alla Fridman is a graphics designer and creative director who is dedicated to seeing her clients succeed. As a marketing partner, Alla provides end-to-end creative services from business and marketing planning, to comprehensive and integrated creative ...more
Briarley's work experience over the last 8 years has been within the finance and banking industry. There she has fulfilled analyst and leadership roles. Her most recent standing with National Australia Bank was in a relationship management capacity enable Fund Manager Asset’s transition. With a passion for creativi ...more
Connor Lawrence is a social media coordinator, operating and managing various social media channels that are vital to the success of brands. A creative content builder by nature, Connor combines an education of both marketing strategy and writing intensive study to produce quality material that attracts leads and foste ...more
Ms. Fridliand is a results-focused interactive marketing professional with experience driving online and new media communications strategies for a wide variety of B2B and B2C services, technology, and consumer-oriented companies. She is proficient in integrating traditional public relations and marketing campaigns with ...more
Marla Bace is currently the General Manager, Concierge Services at Circles a division of Sodexo, providing concierge services, event management, and customized rewards and experiences for customers and employees. In her role Marla is a member of the executive team and is responsible for strategic marketing and operatio ...more
Stuart Selip is Social2B's Strategic Adviser and the CEO of Principal Consulting, LLC, (PCLLC), formed in 2004 as a consulting resource for analyst firms, services and software vendors, and end-user organizations. Stuart focuses on te ...more
Lynn MacDonald has over twenty years of global marketing and management experience in the financial services industry across the institutional, high net worth and retail market segments. She began her career at American Express and has lead the marketing departments of Deutsche Asset Management, AllianceBernstein an ...more
We mourn the loss of our friend, partner and visionary - Ytzik Aranov. He will always be with us - in our hearts and minds. Ytzik's career focused on Enterprise Growth, Corporate Finance, operational restructuring and eCommerce, Ytzik Aranov’s key role at Social2B was to provide enterprise eBusiness strategy & ...more