According to Wikipedia, Social Media Marketing is ‘an engagement with online communities to generate exposure, opportunity and sales.”

Indeed, Social Media Marketing is all about building relationships and connections with your audience utilizing multiple Social Media venues, such as LinkedIn, Facebook, MySpace, YouTube, Bebo, Orkut, Friendster, and many others.

Most importantly, SMM is about brands having conversatons with their clients and prospects to improve their reputation, perceptions, and yes, revenues.

The keys to success and metrics surrounding Social Media Marketing are still being defined, but one thing is certain – if brands want to get closer to their audiences and their partners, they need to get engaged.

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