Financial Services firms today live in a heavily regulated environment. All marketing and communications must adhere to stringent, federal & state regulatory compliance guidelines and practice. Form retaining data and electronic messages, misleading printed material, misrepresentation in prospectuses, failure to disclose minute details of a financial vehicle, transparency, trade reporting, etc., the list is endless. Failure to comply may result in hefty fines, imprisonment, loss of licenses or all of the above, for the Financial Services professional and for the Firm.
As the world shifts to a digitally-leveraged marketplace where consumers and clients of Financial Services firms are spending much more time living inside of, and conducting business through, Social Media sites or communities such as Facebook, LinkedIn, MySpace, Twitter, and other stylized social communities, the need for client two-way digital dialogue is mandatory. As more business is conducted inside social networking sites, financial advisors, / brokers, registered investment advisors, marketing professionals, analysts, traders, bankers, and other Financial Services professionals need to shift their traditional offline activity to the digital community.
While many firms may find that the guidance from FINRA is useful when establishing their own procedures, each firm however, must develop their own unique, proprietary and market-savvy policies & procedures that are designed to ensure that the while the firm and its personnel comply with all applicable FINRA requirements, it stays a leader in its market.
Social2B, the leader in Enterprise Social Media Scalability, Metrics, Measurement & Integration, has developed a number of packages, platforms and services that help Financial Services companies:
• Minimize the compliance risk of Social Media utilization
• Turn Social Media into a major marketing & communications channel for the Firm
• Define an actionable Social Media policy that lives within the FINRA guidelines
• Automate Social media policies throughout the Firm
• Monitors, tracks and reports on all Social Media activity for the Firm and its employees – personal & business activities
• Capture and archive Social Media networking data to achieve verifiable compliance
• Build a powerful Social Media Architecture for the Firm, employees and associated 3rd parties while staying compliant with SEC, FINRA, and state regulations
• Identify, measure and justify ROI and quantifiable results from Social Media activity & investment
Social2B has developed a number packages, services and platforms uniquely built for Financial Services Firms and their need for regulator compliance and reporting. See our White Paper on Social Media in a Financial services environment.
Our services include:
• Financial Services Social Media Diagnostic
• Financial Services S2B FastStart Service
• Financial Services Social Media Platform Architecture
• Financial Services Social Media Campaign Management
• Financial Services Social Media Maintenance & Monitoring
Please click on a service above for a brochure and more information. Or, just navigate to the Contact page, complete & send and we’ll contact you to discuss your unique requirements.
Download our Financial Services Social Media White Paper!
