By Alex Romanovich
June 10th, 2009
Alex Romanovich is the Founder and CMO at Social2B
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Yes, it is another channel, however, it is also forcing corporations (brands) to look at how they engage with their clients, how they use information, and how they respond to events. It is forcing companies to treat Social Media as part of their overall Value Chain.
Embracing Social Media channel requires discipline, and in many cases, courage – starting is the most difficult step and you have to engage with your audience in a much more interactive mode – your approach to communications has to evolve. With current tools and analysis methods, marketers have a newly found muscle to provide insight and to demand accountability. New technologies allow enterprise to ‘mash’ multiple channels into one cohesive, client-centric view. Inference engines, text analytics tools, and mining methodologies allow businesses to come as close to predicting performance, as you can get these days.
Yes, it is another Channel, but I would call it the ‘Mother of all Channels’. Let’s take a look at how it can be potentially utilized.
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