By Kent Huffman

August 22nd, 2009

Kent Huffman is the CMO at BearCom Wireless.

You can follow him on Twitter at www.Twitter.com/KentHuffman

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The explosive growth of Twitter, LinkedIn, Facebook, MySpace, and a host of other social networking tools has led to some significant opportunities for companies to promote their products and services in the Web 2.0 world. But it has led to some significant risks as well.

By definition, social media content is created by its users. Therefore, the content is not directly controlled by your company as it would be in the case of your official corporate marketing materials (Web site, collateral pieces, advertisements, etc.). Therein lies the potential risk. One way to help safeguard your organization is to publish an official corporate social media policy for your employees. read more

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