By Alex Romanovich, Founder – Social2B, Chief Marketing Adviser – EuroSpaClub International (Picture, courtesy of TopRank – Lee Olden)
The line between Search Engine Optimization (SEO) and Social Media Marketing (SMM) is getting thinner every day. And that means more integrated campaign strategies for marketing professionals and faster campaigns, yielding results. But before marketers leap into the ‘SEO and Social Media Integration’ world, a few items need to be reviewed and considered:
- SM Bookmark 1: Don’t forget that Successful Social Media campaign is still about LINKS – and that means that people will link to you based on relevant content and topics that you will post
- SM Bookmark 2: Also don’t forget that CONTENT is the next part of the successful Social Media effort – the more you and others write about a topic or a promotion, the better the results will be overall
- SEO Bookmark 1: Successful SEO campaigns and efforts were ALWAYS about CONTENT RELEVANCY – the more relevant your content is the better are chances that people will find you in their search efforts
- SEO Bookmark 2: In SEO terms, if people are LINKING to you, they are thinking about you and they are talking about you – give them enough reasons to do so more often
Typically, when people start talking about you or your products (B2B or B2C), they begin to ‘buzz’ and that buzz gets amplified through Social Media channels. If your infrastructure is robust and scalable enough, that buzz will be amplified through MANY SM channels (social profiles, LIKE buttons on blog posts, apps, social media integration points, etc.). And if the topic happens to be ‘viral’, the effect will be much more scalable through social media than traditional link building, which would typically require a pitch to each website publisher (unless you are JCPenney 
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