Is Social Media Just Another Channel? The Potential of Social Media for B2B Markets.

February 9th, 2010. By Alex Romanovich.

Is Social Media just another channel? Yes, it may be, but it is so much more than that. Social Media is forcing corporations (brands) to look at how they engage with their clients, how they use information, and how they respond to events. It is forcing companies to treat Social Media as part of their overall value chain.

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For the B2Bsector, marketing opportunities have always existed throughout the value chain – from logistics to marketing and sales. With the introduction of more pronounced and readily accepted Social Media Marketing techniques into the consumer marketing space, the opportunities for business to generate leads, improve customer service, and raise brand awareness in the B2B arena are becoming more pronounced. The most recent eMarketer polls, as well as B2B Magazine’s report titled “2010 Outlook”, indicate that Social Media Marketing (SMM) will become increasingly important to B2B marketers.

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Is Financial Services Industry really Social?

By Alex Romanovich

October 13th, 2009

Alex Romanovich is the Founder and CMO of Social2B

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According to ENGAGEMENTdb’s recent “Ranking the Top 100 Global Brands” report on how deeply global brands are engaged in Social Marketing, big financial companies are not as much socially engaged as media, retail or technology companies of the same ranking.

However, it does not mean that a financial brand cannot “socialize” itself. On the contrary, it shows that the financial services industry, often too closed, hindered by government regulations and by somewhat “conservative culture”, is getting more and more open to “socialization”.

According to the same ENGAGEMENTdb’s report, even such giant conglomerates as Visa, ING, American Express, UBS, JP Morgan are, if not very active, are still quite responsive to the today’s demand of being social. Being most commonly engaged in six or fewer social channels, and having below-average engagement scores (as estimated by ENGAGEMENTdb), they have already started integrating social media into their marketing and customer communication strategy.

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Posted in B2B Marketing, B2B Social Media Marketing, Education and Social Marketing, Financial Services, Marketing Channels, Social Media Marketing
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