By Kent Huffman.
June 15th, 2009
Kent Huffman is the CMO at BearCom Wireless. You can follow him on Twitter at www.Twitter.com/KentHuffman
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Twitter. It’s all the rage in the social media world these days. But how can you best leverage it for tangible business-to-business marketing purposes? One way is to build your own community within Twitter.
Several months ago, I became interested in Twitter when a colleague told me about his positive experiences with the popular social media tool and insisted that I check it out. After signing up for an account and reading a few tweets, I immediately saw its potential as a community development tool. Being a long-time B2B marketer, I decided to build a group of folks interested in marketing who could inspire and help each other grow professionally by sharing ideas and information. But I didn’t know exactly how to go about creating that community.
I ultimately decided to treat it as I would any other important marketing initiative—by first developing a well-defined strategy and a set of related tactics. Over the next couple of months, I created and then tweaked the strategy and honed the tactics through trial and error. I then boiled everything down to a seven-step process that I’m sharing with you here in hopes that you can use it to develop your own B2B community on Twitter.
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