Social Reputation Management

Social Reputation Management


Social media, social networking, and search are having an increasingly large impact on how your brand is thought of. The combination of these technologies and consumer generated media has greatly amplified the voice and impact of individuals.  The opportunity to support brand advocates as well as the challenge of effectively addressing critics has created a new world for marketers and communicators.   This conference will share the best case studies on how leading organizations protect and strengthen their brands.  We will cover questions such as:

- What are the best case studies of how leading brands manage their reputation?

- What are the leading insights and tactics to integrate Search Engine Optimization (SEO) with Social Marketing?

- What are the most effective technologies/tools to help you listen, monitor, optimize, and engage via social media/social networking and SEO?
- How has crisis management changed as a result of real-time social communications such as Twitter and Facebook?
- How do leading brands organize themselves for optimal reputation management?
- How are the best organizations actively listening and participating in social conversations?
- What is the role of employees in strengthening your brand across the social web?
- How do you manage the challenge of effectively representing both your personal and business identities on the social web?

ATTENDEE PROFILE

300 cross industry marketing, communications, technology, customer service and operations leaders are expected to attend the half day conference.

REGISTRATION FEE

$195.00


CASE STUDIES BROADCAST AND RECORDING
BlogTalkRadio will be providing a recording of the case study portion of the conference. To access the broadcast during or after the event, please click here: http://www.bdionline.com/srmrecording.html.


Popularity: 6% [?]

Posted in B2B Marketing, B2B Social Community, B2B Social Media Marketing
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Is Social Media Just Another Channel? The Potential of Social Media for B2B Markets.

February 9th, 2010. By Alex Romanovich.

Is Social Media just another channel? Yes, it may be, but it is so much more than that. Social Media is forcing corporations (brands) to look at how they engage with their clients, how they use information, and how they respond to events. It is forcing companies to treat Social Media as part of their overall value chain.

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For the B2Bsector, marketing opportunities have always existed throughout the value chain – from logistics to marketing and sales. With the introduction of more pronounced and readily accepted Social Media Marketing techniques into the consumer marketing space, the opportunities for business to generate leads, improve customer service, and raise brand awareness in the B2B arena are becoming more pronounced. The most recent eMarketer polls, as well as B2B Magazine’s report titled “2010 Outlook”, indicate that Social Media Marketing (SMM) will become increasingly important to B2B marketers.

Note: This post continues at The Social CMO blog. Please click here.

Popularity: 8% [?]

Posted in B2B Marketing, B2B Social Media Marketing, Education and Social Marketing, Marketing of Services, Social Media Marketing
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Is Financial Services Industry really Social?

By Alex Romanovich

October 13th, 2009

Alex Romanovich is the Founder and CMO of Social2B

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According to ENGAGEMENTdb’s recent “Ranking the Top 100 Global Brands” report on how deeply global brands are engaged in Social Marketing, big financial companies are not as much socially engaged as media, retail or technology companies of the same ranking.

However, it does not mean that a financial brand cannot “socialize” itself. On the contrary, it shows that the financial services industry, often too closed, hindered by government regulations and by somewhat “conservative culture”, is getting more and more open to “socialization”.

According to the same ENGAGEMENTdb’s report, even such giant conglomerates as Visa, ING, American Express, UBS, JP Morgan are, if not very active, are still quite responsive to the today’s demand of being social. Being most commonly engaged in six or fewer social channels, and having below-average engagement scores (as estimated by ENGAGEMENTdb), they have already started integrating social media into their marketing and customer communication strategy.

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Popularity: 15% [?]

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Posted in B2B Marketing, B2B Social Media Marketing, Education and Social Marketing, Financial Services, Marketing Channels, Social Media Marketing
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Seven Steps to Creating a B2B Community on Twitter (cont’d) – Greenlight360 Case Study

By Kent Huffman.

July 24th, 2009

Kent Huffman is the CMO at BearCom Wireless. You can follow him on Twitter at www.Twitter.com/KentHuffman

The Company

Greenlight360 describes itself as an “Internet television network” that will produce and air original episodic Internet TV and films. The startup is based in Boston and intends to provide a platform for emerging talent to gain exposure and monetize their art while providing great original television programming to their viewing audiences.

You may want to think of Greenlight360 as the next HBO or Showtime . . . but online.

The Challenge

With most startups, one of the main obstacles to success is the lack of brand awareness. Greenlight360 was no different.

Since it was to be primarily an online operation, Greenlight360 executives needed to create a buzz on the Internet. And they wanted to do it quickly. So they decided to focus on several hot social media platforms, including Twitter.

The Solution

Marci Reynolds, COO and VP of Sales & Marketing at Greenlight360, developed a carefully planned strategy to build a quality following on Twitter. Her approach began with creating “buyer personas”—detailed profiles of the targeted users—in order to accurately define the types of followers that Greenlight360 wanted to attract. Keeping those personas in mind, Reynolds identified a number of tweeters (using various tools such as TweepSearch.com, Twellow.com, and HootSuite.com), followed them, and read their tweets for several days.

She then began tweeting about topics that would be of interest to those same people, including publishing a variety of content written specifically for them. In addition to quality, relevant tweets, Reynolds ensured the content was sent on a regular basis: approximately 5-7 tweets each day. She also sent tweets at times where they would receive the most exposure, such as the coveted lunchtime slot: 11:00 a.m.-1:00 p.m.

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Popularity: 38% [?]

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Posted in B2B Marketing, B2B Social Community, B2B Social Media Marketing, Marketing Channels, Social Marketing
3 Comments