Social Media is another channel, however, it is also forcing corporations (brands) to look at how they engage with their clients, how they use information, and how they respond to events. It is forcing companies to treat Social Media as part of their overall Value Chain. Embracing Social Media channel requires discipline, and in many cases, courage – starting is the most difficult step and you have to engage with your audience in a much more interactive mode – your approach to communications has to evolve.
Welcome to Social Media Blog
I was recently asked – what is Social Media Marketing and Viral Marketing? How do I get started? I think it is important to start with basics, since there is a lot of ‘sophisticated Internet advice out there’ and everyone these days is a social media ‘expert’. As a B2B marketer of many years, founder of Social2B, and a member of The CMO Club, I have the privilege of reviewing Social Media ‘case studies’ all day long – there are numerous successes and numerous failures.
Can Social Media Marketing be outsourced? If broken into a number of ‘recombinant task and functions’, the answer is yes. But unless you dedicate yourself to managing the process, and interpreting the results, it will never work. Don’t let anyone tell you otherwise.
When the market budgets are cut, clients are nervous, and your company is re-thinking its approach to doing business development, it’s time to get back to basics. Yet, innovation is a must – getting back in touch with your clients, using Social Marketing, and committing to strong internal communications is a must for many.
