Welcome to Social2B Blog

Why Content is Still King

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Establishing appropriate business contacts and demonstrating leadership are keys to driving business connections in the B2B world. These are tasks made simpler by the use of content marketing. It is also the reason why content marketing in the business-to-business environment continues to dominate online strategies.  With content marketing the possibilities seem endless. You can create [...]

Social Scalability: Media, Metrics, and Measurement

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  When it comes to social media marketing, the questions commonly asked are “How can you scale your social media?” or “Is social media even scalable?”  The answer to the latter is “Absolutely.”  Social media scalability can become a rather intuitive process if you have the right tools in place.   It all comes down to [...]

Content Marketing: From the Written Page to the Visual Stage

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If a Picture is Worth a Thousand Words, Then Is a Video Worth a Million? ~ Greg Jarboe Content marketing has become a central strategy for marketers as traditional marketing expands to encompass social media and the many platforms it entails From blogging to social networks to website landing pages themselves, content marketing is essential [...]

Developments in Social Media Customer Service

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“Your call is important to us, please continue to hold.” 30 minutes later, now conscious of your phone bill at the end of the month and fists clenched you are put through to a customer service agent only to be told you’ve come through to the wrong department.   This is an all too familiar [...]

Federal Offices vs. Social Media

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  US SHUTDOWN: Federal Offices Fall Silent as Social Media Shouts As the first US government shutdown in 17 years goes into its second week, millions of affected Americans remain in a state of financial limbo as Democrats and Republicans lock horns over proposed funding for President Obama’s Affordable Care Act. Obamacare, as it is often [...]

#Hashtags: Getting Your Message Heard

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Earlier in 2013, Facebook jumped on-board the hashtag “#” bandwagon and started supporting hashtags. Facebook was late to the party (I mean #latetotheparty).   Hashtags are a phenomenon started by Twitter in 2009, who introduced them so users could mark keywords or topics in a Tweet.  Facebook, Linkedin, Google+, Instagram, Tumblr, Pinterest and almost every major [...]

The Law and Social Media

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  Can Legal Systems Around the World Keep up with Social Media? What happens on social media is important. In 2013 72% of US adults use social media sites which means there is more adults who use social media than there are people who vote! Social media can influence political discussions, boost ailing businesses and repair [...]

Engage 2013 – New York City

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Engage 2013, event held by SocialBakers, was a learning experience for all. Expert social media marketers and directors from around the world flew in to New York City to teach those in the digital world the ins and outs about social media marketing. From Australia to England to South Africa, the expert panel gave insights [...]

Red Bull- More Than Just an Energy Drink

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  Do you know who Dietrich Mateschitz is? Here’s a hint he was listed as one of Forbes 250th richest people in the world. He has an estimated net worth of $4 Billion. And most importantly he is the co-founder of Red Bull. Mateschitz created the energy drink industry, starting off without any competition and continuing to [...]

Creating a Buzz: How to Use Social Media to Generate a Buzz

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    It is no exaggeration to say that if you’re not social, it’s like you’re not even there. Social media has become critical in creating a buzz around new products/businesses and marketing in general. Creating a buzz around a new product or service is an integral part of any online marketing campaign. The aim [...]

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