By Alex Romanovich, Founder Social2B, CMO – EuroSpaClub International With all the excitement of 2012 predictions and speculations, we couldn’t help but weigh in with a few observations of our own. After all, we are equally excited about what Year of the Dragon (officially starts on January 23rd, according to Chinese Zodiac Year of [...]
Welcome to Social Media Blog
Integrated marketing has been the mantra of B2B marketers for many years, as they were busy deploying CRM systems in support of sales and marketing efforts and charting new strategies for integrated care centers and marketing automation. With the advent of social media, the balance of “integration” has shifted. More attention is now devoted to content creation and curation, management, analytics, sentiment analysis, search engine optimization, knowledge sharing, and ways to enlighten customers without the hard-sell approach.
Budgeting for Social Media Marketing is becoming more and more challenging, based on the complexities involved with the tools, platforms, content, resources, and management involved. It’s not a straightforward exercise anymore, as marketers have to look at the cost [...]
The most common battle fought today in most, well, many, companies, is “Who Owns the Web”. The Web requires technology, right? Right. It requires systems, hardware, software and technical expertise, right? Right. Software? Yup.
I finally understood that for Steve, ‘marketing’ and ‘product development’ was not just a process of delivering great products – it was the product itself and how it changed our lives and our emotions. For him, branding was not just about visuals and great communications – it was about making products and delivering services that carried that branding forward and delighted you every day. It’s as if he programed his entire product family to carry his message and his passion forward on its own.
Today, we’ve seen Facebook become a platform that rivals the Google Empire. Twitter and Yammer are allowing for communication and information sharing in ways that couldn’t have been envisioned a decade ago. Brands have prospered and startups have become household names. However, there is one market segment that has yet to benefit from this change – the Enterprise.
S2B Labs, a division of Social2B International, LLC, is seeking a number of unpaid, credit-only Interns to assist us in our day-to-day Investment Banking operations. S2B Labs is a New York-based Social Media Accelerator company. We locate promising young startups in the Social Media & Mobile space and we incubate, accelerate, grow and mentor [...]
I’ve scoured the Internet to find you the best, little known tips and tricks for your favorite social media platforms. I even found some tricky things to try on Google+ !
Did I leave out something? Tell us your favorite social media trick in comments below. Happy Networking!
In the wake of Google+, law firms are being forced to rethink their strategy. Attorneys are already growing a decent following on Facebook and Twitter, sharing the latest in legal news (as well as showing themselves as likable people). Small communities are popping up around such topics as accident injury, food poisoning, and toy recalls. The addition of Google+ gives the legal industry something new to think about.
#OnSocial Twitter Chat Wrap Up: June 20 2011 View more presentations from Social2B. Was your tweet featured in this week’s #OnSocial wrap up? Join us Mondays at 4pm EST and be a part of our growing social media, marketing, and best practices chat! June 20 onsocial View more presentations from Social2B.
