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Social media’s infiltration of the business world has only increased over the past few years since its implementation as a marketing tactic.  Companies are using social media marketing techniques across various platforms, channels, and networks to promote their brands and engage with potential clients, customers, and business partners.  Social media marketing has quickly gained traction [...]

Recap Yesterday Social2B attended the Business Development Institute’s Social Media Marketing Summit for Law Firms as a proud sponsor of the event, where professionals from the legal services and marketing industries came together to explore case studies and convincing arguments in the hopes of persuading law firms to dip their toes in the water of [...]

As different platforms and strategies are increasingly developing in the digital world, multi-channel marketing is becoming the new standard, bringing with it the need for a new wave of analytics measured through a common framework for consistent data.  The traditional PR metrics are no longer enough to get a sense of audience reach, engagement, and [...]

The Inevitability of Change: As traditional models for print media are becoming less sustainable and the Internet is continuing to demonstrate an increased efficiency as a distribution channel for content, the publishing industry is facing a number of challenges including a decline in readership, a shift by authors towards self-publishing, and the digitalization of content.  [...]

  Google + vs. Facebook   As the popularity of Google+ continues to increase, law firms are being forced to rethink their strategy. Attorneys are already growing a decent following on Facebook and Twitter, sharing the latest in legal news (as well as showing themselves as likeable people). Small communities are popping up around such [...]

    It is undeniable that the way users are watching television has continually been evolving over the past few years.   77% of people use their computer while watching TV, and many are even watching their shows directly online (Huff Post Tech).  The use of online television platforms and video service providers such as Hulu [...]

People don’t trust marketers. In fact, people are skeptical of just about everyone outside of their own social circle. According to a recent Forrester survey (via TechCrunch), it’s likely your audience trusts social media messages less than sponsored search results or even direct email marketing. However, despite its perceived unreliability, social media may actually be [...]

“No matter who you are, most of the smartest people work for someone else.” –       Bill Joy, Cofounder, Sun Microsystems   The word Crowdsourcing was coined by Jeff Howe in 2006, a portmanteau of the words ‘crowd’ and ‘outsourcing.’ It is used to describe the phenomenon using group intelligence to solve problems and complete projects.  [...]

Recap This week the Social2B team attended the Business Development Institute’s Wealth Management & Social Media Leadership Forum, where prevalent topics concerning the industry were discussed. Speakers covered the benefits, risks, and concerns of social media to financial services (much of which we touched upon in our previous blog) but the topic that stood out [...]

Questioning Social Media As social media is growing in the business community one industry at a time, the finance industry is a sect of the business world that still has yet to capitalize on the benefits of social media.  While many firms have made the transition to implementing a social media presence to some degree, [...]