1. Be authentic.
It’s kind of obvious… I know. But, are you being authentic with your audience? Your topic should be something that you’re well versed in. For instance, parenting advice is best given out by other parents. Not a parent? It wouldn’t be authentic for you to lead your readers to think that you have been there and done that. Stick to what you know and you’ll always be authentic in discussing it.
2. Be genuine.
Being genuine is very similar to being authentic. When building an authentic community, being genuine is key. Most people can smell a fake from miles away. When you say “It’s going to be an amazing day!” your readers should feel your enthusiasm. Your message should match you. If you’re typically a reserved person… it’s not going to fly for you to adopt raucous personality. Be real. Trust me on this one.
3. Be knowledgeable.
What’s your expertise? Everyone has one. Whether it’s fixing cars, selling houses, or being snarky… everybody is an expert on something. Share with your community what you know. And don’t make it a one way street. When they ask questions… answer them! The best way to grow a community is to engage the people in it! (more on that later)
4. Be engaging.
I touched on this a moment ago. I’ll go ahead and say it again… The best way to grow a community is to engage with the people in it! Sharing quotes is nice, giving facts and figures is helpful, and posting links is informative, but the bottom line is… you must also be responsive. What are your followers experts in? In order to get feedback… one must also be prepared to give it.
5. Be you.
Don’t try and adopt a personality. It won’t work. I promise. There’s only one you and you’re the best at being you than anyone. Embrace it. Share it. Live it. Give it.
Kelly… you nailed it here. So important to have all five incorporated. Love the way upi weaved it together making the point that one without the others is a waste of time.
It’s becoming more and more clear that online communities are the true powerhouses of trust. Social networks have their place, but it’s the online communities that consumers trust the most for brand and product referrals.
So the new formula for 2011: the right tool + the right people + the right conversations = trust.
Great post Kelly! All these things seem obvious yet so many people struggle with what to do. It’s nice having this clearly laid out like this for everyone to see. You’ve shown just what it takes to make this work. It’s not magic, it just takes initiative, passion, and as you say, “authenticity”. Good job!
You really get it Kelly. Great post. Very authentic to Kelly.