Social2B
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  • Why Content is Still King

    Establishing appropriate business contacts and demonstrating leadership are keys to driving business connections in the B2B world. These are tasks made simpler by the use of content marketing. It is also the reason why content marketing in the business-to-business environment continues to dominate online strategies.  With content marketing the possibilities ...

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  • Social Scalability: Media, Metrics, and Measurement

      When it comes to social media marketing, the questions commonly asked are “How can you scale your social media?” or “Is social media even scalable?”  The answer to the latter is “Absolutely.”  Social media scalability can become a rather intuitive process if you have the right tools in place.   It ...

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  • Content Marketing: From the Written Page to the Visual Stage

    If a Picture is Worth a Thousand Words, Then Is a Video Worth a Million? ~ Greg Jarboe Content marketing has become a central strategy for marketers as traditional marketing expands to encompass social media and the many platforms it entails From blogging to social networks to website landing pages themselves, ...

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  • Developments in Social Media Customer Service

    “Your call is important to us, please continue to hold.” 30 minutes later, now conscious of your phone bill at the end of the month and fists clenched you are put through to a customer service agent only to be told you’ve come through to the wrong department.   This is an ...

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  • Federal Offices vs. Social Media

      US SHUTDOWN: Federal Offices Fall Silent as Social Media Shouts As the first US government shutdown in 17 years goes into its second week, millions of affected Americans remain in a state of financial limbo as Democrats and Republicans lock horns over proposed funding for President Obama’s Affordable Care Act. Obamacare, ...

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  • #Hashtags: Getting Your Message Heard

    Earlier in 2013, Facebook jumped on-board the hashtag “#” bandwagon and started supporting hashtags. Facebook was late to the party (I mean #latetotheparty).   Hashtags are a phenomenon started by Twitter in 2009, who introduced them so users could mark keywords or topics in a Tweet.  Facebook, Linkedin, Google+, Instagram, Tumblr, Pinterest and ...

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  • The Law and Social Media

      Can Legal Systems Around the World Keep up with Social Media? What happens on social media is important. In 2013 72% of US adults use social media sites which means there is more adults who use social media than there are people who vote! Social media can influence political discussions, boost ...

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  • Engage 2013 – New York City

    Engage 2013, event held by SocialBakers, was a learning experience for all. Expert social media marketers and directors from around the world flew in to New York City to teach those in the digital world the ins and outs about social media marketing. From Australia to England to South Africa, ...

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  • Red Bull- More Than Just an Energy Drink

      Do you know who Dietrich Mateschitz is? Here’s a hint he was listed as one of Forbes 250th richest people in the world. He has an estimated net worth of $4 Billion. And most importantly he is the co-founder of Red Bull. Mateschitz created the energy drink industry, starting off without any ...

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  • Creating a Buzz: How to Use Social Media to Generate a Buzz

        It is no exaggeration to say that if you’re not social, it’s like you’re not even there. Social media has become critical in creating a buzz around new products/businesses and marketing in general. Creating a buzz around a new product or service is an integral part of any online marketing campaign. ...

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  • Content Marketing and Digital Platforms for 2014

    As we enter 2014 and 2013 has come to an end, marketers now look forward to try to predict what the following year has in store for them. For many within digital marketing, 2014 will be the year of content marketing.   Image: Marketo But before we look ahead it’s important to recognise ...

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  • How Gamification Done Right Drives ROI

    For better or worse, nearly everyone enjoys a little friendly competition. A study by JWT Intelligence found that 63% of surveyed adults agreed that making everyday activities more like a game would make them more fun and rewarding. With this in mind, how can businesses capitalize on their customers’ love ...

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  • YouTube’s Traffic Comes From Mobile (what does this mean for you?)

    With the proliferation of mobile devices in recent years, it should come as no surprise that many top websites are reporting users are accessing their sites from mobile devices at a rate which is increasing exponentially. This is evidenced through statistics recently released by Google showing how often YouTube is ...

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  • Social Network History 101: From MSN to Twitter and Beyond

    Social Network History 101: From MSN to Twitter and Beyond Image: Blogging Bistro   What was your first introduction to social media? MySpace? Geocities? Facebook? The origins of social media can be traced as far back as 1969 with the introduction of CompuServe, but the social network in the form that billions of ...

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  • Build it and They Will Come: Construct an Engaged Social Network for your Business

    The word networking can, for many, conjure up images of awkward conversations at conferences, forced laughs and the collecting of business cards. It shouldn’t. In today’s world social networks have made it easier than ever before for you to build an engaged network for your business. Creating and expanding your ...

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  • Infographics: Capturing Online Attention

      Are you one of the 65% of the world’s population that are “visual learners” Often it can feel  like there is too much information on the web and too little time to take it all in. That’s where the infographic comes in.   In this digital age we have short attention spans ...

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  • Clued in Companies Put Social Media Professionals in High Demand

    Business is booming for social media professionals. On LinkedIn alone there has been a huge surge in demand for social media experts. Social media job postings increased by 1357% from small and big firms on LinkedIn in the second quarter of 2013. Should we really be surprised by this figure? ...

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  • (Dis)Advantages of In-feed Image & Video Ads on Social Media Platforms

    Instagram confirmed this week on its blog that it will start adding image and video ads in the US within the next couple of months. It was not declared when this will happen in other countries. The commercials will be from brands that users do not follow, but which are ...

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  • Letting Your Brand Speak

    People buy from people they like. So the age old adage goes. This may seem like somewhat of a sales cliché but in fact is as true today as it ever was, particularly among the Millennial generation, which we discussed recently. To successfully appeal to those demanding Millennials, who want ...

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  • Marketing Mantra: Mark Your Millennials

    As a millennial myself, I’ve been rather intrigued by the recent eruption of articles revolving around millennials .  I am rather amused by the irony of this considering how many of them criticize us as the “Me me me generation,” yet we are being given reason to be somewhat narcissistic ...

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